Located on the Max Euweplein, the Hard Rock Cafe is just a stone's throw away from the easily accessible Leidseplein. Due to its location, a visit to the Hard Rock Café Amsterdam can be combined with other activities in Amsterdam. You also have a beautiful view over the Amsterdam canals. It is also a must to visit for every music lover.
The history of the Hard Rock Cafe
The first Hard Rock Cafe was set up in 1971 near Hyde Park Corner in London. It started as a restaurant with a rock 'n roll theme through the walls with posters of famous bands and artists. The concept became so popular that a second restaurant was opened in 1978 in Toronto, Canada. When it also started, the two founders, Isaac Tigrett and Peter Morton, decided to expand the chain worldwide.
In 2006, the Hard Rock Cafe chain was taken over by the Seminoles, an Indian tribe in Florida. They already ran a successful casino business. Since then, many Hard Rock Cafes have been combined with a hotel and a casino. There are people who claim that the concept has lost its basic principle. Also because today it seems to be more focused on pop and less on rock 'n roll in particular. The concept appeals to a larger audience, and therefore remains successful.
What to See at the Hard Rock Cafe?
At the Hard Rock Cafe Amsterdam you can go for different things. On one side it is a restaurant where you can enjoy a nice lunch or dinner. It is however also a museum of pop culture. On the walls hang memorabilia of great artists such as Jimi Hendrix, Elvis Presley and the Rolling Stones.
In between courses you through a unique, interactive touch wall other Hard Rock Cafes around the world discover. There are also eight screens available where you can view the current best video clips. So you're at Hard Rock Café Amsterdam assured of complete music and dining experience.
Rock Shop Hard Rock Cafe in Amsterdam
You can also look around in the Rock Shop Hard Rock Cafe Amsterdam. As with the other chains, you can also go here for versatile choice of souvenirs inspired by the world of rock 'n' roll. The stuff you can get, however, for each city unique. For example a pin of a guitar with distinct characteristics of the city. This is a must have for collectors.
You do not go to Hard Rock Cafe Amsterdam for haute cuisine, but for a fine dining experience. The menu consists of well-known and recognizable dishes that fit the theme of the rock 'n roll. You include a choice of nachos, chicken wings, a Caesar salad, burgers or grilled.
The operation is mostly in English, and is trained to service and customer care. Notwithstanding any language barrier, they will do their best to give you a good dining experience.
Good to know: It is Happy Hour from Monday to Thursday between 17.00 and 19.00 and on Friday and Saturday from 22.00 to midnight. two cocktails for the price of one!